What is conjoint analysis?
Conjoint analysis is a category of research methods that attempts to predict how people make difficult choices by making tradeoffs between the attributes (and levels) of a product or service.
Conjoint analysis surveys take respondents through a series of tasks that presents them with a set of multiple product/service packages with varying attributes. Respondents are asked to choose which package is the best for each new set, thereby making tradeoffs and revealing which attributes truly matter to them.
Data collected from conjoint analysis studies can be used to predict marketshare and simulate product performance for current products or for a new product to introduce to the market.Learn About Conjoint Analysis