Discover Overview

A Market Research Tool to Answer All Your Business Questions

What should we charge for our product?

Which features are important?

What holes exist in the marketplace?

Which marketing messages resonate best?

How does my product fit into the marketplace?

Ask Your Target Audience

Getting the data you need has never been easier. Set up and deploy beautiful, mobile-ready surveys with our modern survey authoring platform.

Uncover Customers’ True Preferences

With the data you collect with Discover, your business will turn over a new leaf and become user-centric. You’ll uncover your customers’ true preferences.

Make Informed Business Decisions

Having data in-hand allows you to test your hypotheses and validate business decisions. Go to market in confidence with data backing up your business.

Single Select (Radio)

Multi-Select (Checkbox)

Single Select Grids

Multi-Select Grids

Single-Line Open Ends

Multi-Line Open Ends

Numerics

Constant Sums

Skip Logic

Text Pages

Survey Endings

All Your Basic Survey Software Needs

With a clean and simple interface, you can intuitively set up your entire survey with ease.

Quickly add all your standard survey building elements such as multiple choice, grids, and open-ends; plus add powerful skip logic that can handle even the most complex survey branching scenarios.

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Access Anywhere with Anyone

Because Discover is a web-based application, you can create and access your surveys from anywhere. Easily share a project with your team to collaborate on creating and analyzing the survey.

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View One Survey with Multiple Languages

Conduct a single survey in multiple languages. Set up a survey with our multilanguage tool to collect responses from the translations that you provide, then view the results in one convenient report.

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Link and Pass Data Between Surveys/ Platforms

With Discover, you can create URL variables to pass data over the URL. This makes it possible to move from platform to platform, or to track respondents from panel providers using their custom unique identifier variables.

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Try it out! Let us give you a personalized product tour, or test it out for yourself for free!

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Simple Yet Powerful Choice Modeling Exercises

Conjoint Analysis

Build powerful conjoint surveys in a snap with Discover’s streamlined choice modeling tool. With the intuitive interface, simply enter your attributes and levels and Discover does the rest. Easily analyze results and simulate scenarios to help predict how well your products or services will do in the market.

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Conjoint Analysis

Learn about Conjoint Analysis

MaxDiff

Measure preferences of a list of items like brands, product features, graphics, messages, and more with Discover’s MaxDiff.

Discover allows you to measure individual respondent preferences that are free from scale bias and provide greater differentiation among the items, yet are easy for respondents to answer. Analyze the results with industry-leading TURF analysis to identify the set of items that reaches the most people.

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Is Discover right for your project?

Let our friendly, no-pressure team answer your questions.

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Other Products

Lighthouse Studio

Lighthouse Studio is our industry leading Windows desktop survey software for powerful choice analytics.

Learn about Lighthouse Studio

Consulting

Not sure you can run a conjoint study alone? Let our consulting team do the hard work for you!

Learn about Consulting