Unlocking the Potential of Maxdiff

MaxDiff (Best/Worst scaling) continues to see an enthusiastic and widespread adoption throughout the insights world and beyond. In this webinar we'll offer a brief introduction and review of what MaxDiff is and why it continues to increase in popularity and then dive into some of the most popular variations. Each of these expansions of a traditional MaxDiff exercise focuses on specific use-cases including how to handle very large item sets, how to include behavioral anchoring data, and how to deal with some items not being relevant to all respondents.