Which Conjoint Method Should I Use?

There are multiple conjoint analysis approaches. Depending on your project, one method might work better than another. Among other things, sample size, complexity of the attribute list, length of the survey, and mode of interviewing (device-based or paper-based) lead researchers to select one flavor of conjoint analysis in favor of another. Please join this webinar to learn how to choose the conjoint method that works best for your circumstances.