Likert Scale Response Anchors

Named after its inventor, Rensis Likert (pronounced "lick-urt"), a Likert scale is commonly used in survey research. In fact, it it the most widely-used approach to scale responses. When responding to a Likert questionnaire item, respondents indicate their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. The range captures the intensity of their feelings for a particular item. A scale can be created as the simple sum of questionnaire responses over the full range of the scale. In so doing, Likert scaling assumes that distances on each item are equal; if they are not, then the values cannot be treated as interval data.

Below are some popular Likert-type scales that you can use in your Sawtooth Software CiW (general interviewing) questionnaires.

 Level of Acceptability

1. Totally unacceptable
2. Unacceptable
3. Slightly unacceptable
4. Neutral
5. Slightly acceptable
6. Acceptable
7. Perfectly Acceptable

Level of Appropriateness

1. Absolutely inappropriate
2. Inappropriate
3. Slightly inappropriate
4. Neutral
5. Slightly appropriate
6. Appropriate
7. Absolutely appropriate

Level of Importance

1. Not at all important
2. Low importance
3. Slightly important
4. Neutral
5. Moderately important
6. Very important
7. Extremely important

Level of Agreement

1. Strongly disagree
2. Disagree
3. Somewhat disagree
4. Neither agree or disagree
5. Somewhat agree
6. Agree
7. Strongly agree

Knowledge of Action

1. Never true
2. Rarely true
3. Sometimes but infrequently true
4. Neutral
5. Sometimes true
6. Usually true
7. Always true

Reflect Me?

1. Very untrue of me
2. Untrue of me
3. Somewhat untrue of me
4. Neutral
5. Somewhat true of me
6. True of me
7. Very true of me

My beliefs

1. Very untrue of what I believe
2. Untrue of what I believe
3. Somewhat untrue of what I believe
4. Neutral
5. Somewhat true of what I believe
6. True of what I believe
7. Very true of what I believe

Priority:

1. Not a priority
2. Low priority
3. Somewhat priority
4. Neutral
5. Moderate priority
6. High priority
7. Essential priority

Level of Concern

1. Not at all concerned
2. Slightly concerned
3. Somewhat concerned
4. Moderately concerned
5. Extremely concerned

Priority Level

1. Not a priority
2. Low priority
3. Medium priority
4. High priority
5. Essential

Level of Problem

1. Not at all a problem
2. Minor problem
3. Moderate problem
4. Serious problem

Effect on X

1. No effect
2. Minor effect
3. Neutral
4. Moderate effect
5. Major effect

Level of Consideration

1. Would not consider
2. Might or might not consider
3. Definitely consider

Level of Support/Opposition

1. Strongly oppose
2. Somewhat oppose
3. Neutral
4. Somewhat favor
5. Strongly favor

Level of Probability

1. Not probable
2. Somewhat improbable
3. Neutral
4. Somewhat probable
5. Very probable

Level of Agreement

1. Strongly disagree
2. Disagree
3. Neither agree or disagree
4. Agree
5. Strongly agree

Level of Desirability

1. Very undesirable
2. Undesirable
3. Neutral
4. Desirable
5. Very desirable

Level of Participation

1. No, and not considered
2. No, but considered
3. Yes

Frequency – 5 point

1. Never
2. Rarely
3. Sometimes
4. Often
5. Always

Frequency

1. Never
2. Rarely
3. Occasionally
4. A moderate amount
5. A great deal

Frequency of Use

1. Never
2. Almost never
3. Occasionally/Sometimes
4. Almost every time
5. Every time

Frequency – 7 point

1. Never
2. Rarely, in less than 10% of the chances when I could have
3. Occasionally, in about 30% of the chances when I could have
4. Sometimes, in about 50% of the chances when I could have
5. Frequently, in about 70% of the chances when I could have
6. Usually, in about 90% of the chances I could have.
7. Every time

Amount of Use

1. Never use
2. Almost never
3. Occasionally/Sometimes
4. Almost every time
5. Frequently use

Level of Familiarity

1. Not at all familiar
2. Slightly familiar
3. Somewhat familiar
4. Moderately familiar
5. Extremely familiar

Level of Awareness

1. Not at all aware
2. Slightly aware
3. Somewhat aware
4. Moderately aware
5. Extremely aware

Level of Difficulty

1. Very difficult
2. Difficult
3. Neutral
4. Easy
5. Very easy

Likelihood

1. Extremely unlikely
2. Unlikely
3. Neutral
4. Likely
5. Extremely likely

Level of Detraction

1. Detracted very little
2.  
3. Neutral
4.  
5. Detracted very much

Good / Bad

1. Very negative
2.  
3. Neutral
4.  
5. Very positive

Barriers

1. Not a barrier
2. Somewhat of a barrier
3. Moderate barrier
4. Extreme barrier

Level of Satisfaction – 5 point

1. Very dissatisfied
2. Dissatisfied
3. Unsure
4. Satisfied
5. Very satisfied

Level of Satisfaction – 5 point

1. Not at all satisfied
2. Slightly satisfied
3. Moderately satisfied
4. Very satisfied
5. Extremely satisfied

Level of Satisfaction – 7 point

1. Completely dissatisfied
2. Mostly dissatisfied
3. Somewhat dissatisfied
4. Neither satisfied or dissatisfied
5. Somewhat satisfied
6. Mostly satisfied
7. Completely satisfied

Level of Quality – 5 point

1. Poor
2. Fair
3. Good
4. Very good
5. Excellent

Comparison of Two Products

1. Much worse
2. Somewhat worse
3. About the same
4. Somewhat better
5. Much better

Level of Responsibility

1. Not at all responsible
2. Somewhat responsible
3. Mostly responsible
4. Completely responsible

Level of Influence

1. Not at all influential
2. Slightly influential
3. Somewhat influential
4. Very influential
5. Extremely influential

Vagias, Wade M. (2006). Likert-type scale response anchors. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Clemson University.