Design of Conjoint Experiments

15 Oct 2014 - 3722 hits

Nearly every CBC and MaxDiff project fielded today involves multiple versions (blocks) of the experimental design plan. If an unequal number of respondents completes each version, does this cause ... Read More

01 Jun 2000 - 9361 hits

This paper compares four design strategies for choice-based experiments: catalog-based designs for full-profile experiments, recipe-based designs for partial profile experiments, computer optimized ... Read More