Teach MaxDiff and Conjoint Analysis in the classroom—for FREE—by using Discover, our streamlined web app.
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  • Up to 100 Users
  • Up to 100 Respondents per Survey
  • Unlimited Surveys and Standard Questions
  • Choice-Based Conjoint and Maxdiff
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Advanced Teaching
Teach advanced MaxDiff and Conjoint Analysis with Discover or Lighthouse Studio.
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  • Up to 50 Users
  • Up to 250 Respondents per Survey
  • Unlimited Surveys and Standard Questions
  • Choice-Based Conjoint and Maxdiff
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Academic Research
Conduct research using industry leading software at steep discounts for faculty, students, and academic research teams.
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  • 1 user
  • Unlimited Respondents per Survey
  • Unlimited Surveys and Standard Questions
  • Advanced Choice-Based Conjoint and Maxdiff
  • Windows Authoring / Web Data Collection
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Conditions Apply. Additional User Discounts Available for Research Teams.
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Student Options


Academic Grant

Free license available to any Masters or Ph.D. student enrolled in an accredited institution.


College to Career

Free license available to recently graduated students who have used Sawtooth Software in the classroom.

Feature Comparison


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  • Web-based application

  • Windows-installed application

Question Types

  • Single-select (radio buttons, other specify)

  • Multi-select (checkboxes, other specify, none of the above)

  • Dropdown (single-select)

  • Grid with single and multi-select

  • Grid with numeric input

  • Advanced Grid (row or column based, mixed question types, open-ends, ranking, constant sum, etc.)

  • Numeric

  • Open-end (fill in the blank, single and multi-line)

  • Constant sum

  • Ranking

  • Semantic differential or Bipolar

  • Free Format (design your own)

  • Terminate (set status, redirect)

  • Text (display)

  • MaxDiff (best-worst item scaling)

  • CBC (Choice-Based Conjoint)

  • ACBC (Adaptive Choice-Based Conjoint)

  • ACA (Adaptive Conjoint Analysis)

  • CVA (Conjoint Value Analysis)

MaxDiff Capabilities

  • Number of items per exercise

    up to 120

    up to 2000

  • Hierarchical Bayes estimation in analysis

  • Item scores report (with confidence intervals and segmentation)

    requires export to app

  • TURF analysis (an optimization search routine for finding optimal sets of items)

    requires export to app

  • Simulations

    requires export to app

  • Prohibitions

  • On-the-fly item ranking results (can be used in follow up questions, skip logic, etc.)

  • Anchored scaling (asking additional questions about whether items are important/not important or buy/no buy; otherwise the item scores are just relative scores )

  • Sparse (showing each item 1 time per respondent instead of the usual 2-3 times)

  • Relevant Items MaxDiff (showing a customized subset of items to each respondent, i.e. most relevant items to the respondent's job function, number of items can differ across respondents)

  • Express (randomly choosing a subset of the total items to show to each respondent across all their MaxDiff sets)

  • Bandit (choosing a subset of the total items to show each respondent across all their MaxDiff sets, where we adaptively oversample items based on previous respondents' preferences)

  • Import/export design file

  • Latent class segmentation

Conjoint Analysis Capabilities

  • Number of attributes per exercise

    up to 15

    up to 250

  • Number of levels per attribute

    up to 30

    up to 250

  • None option

  • Prohibitions

  • Alternative-specific designs

  • Partial-profile designs

  • Conditional display

  • Best-worst

  • Import/export custom design file

  • Utility/attribute importance report (confidence intervals, segmentation)

  • Simulator (confidence intervals, segmentation)

  • Hierarchical Bayes estimation in analysis

  • Interaction search tool

  • Multiple scenarios in simulator

  • Interpolation/extrapolation in simulator

General Capabilities

  • Collaboration (multiple authors access to same survey)

  • Pass in data over URL (link from an external site and pass in data/variables to the survey)

  • Pass data out over URL (redirect and pass data from survey to an external site)

  • Skip logic (conditionally skip questions to go to a specified destination)

  • Pre-skip logic (optionally show a question without having to specify a question to skip to)

  • Quota control

  • Randomize pages

  • Randomize blocks of questions

  • Looping (loop through a set of questions for each item in a list)

  • Multiple questions per page

  • Multi-language (ability to put multiple languages into one survey)

  • Export/import survey text for translation

  • Custom CSS

  • Custom Javascript

  • Custom Perl

    Custom JavaScript instead of Perl

  • Data generator (create random responses to test survey)

  • Duplicate questions, lists, skip logic, etc.

  • Import external data (match up external data with survey data, used in analysis to segment data etc.)

  • Alternate labels used in analysis/export

  • Dynamic/constructed lists (show only the items selected in a prior question, carry forward responses, etc.)

  • Display images (jpg, gif, png, svg)

  • Play video/audio from third-party streaming service

  • Password access to survey

  • Piping (displaying/using responses to previous questions)

  • Export survey to PDF

  • Question library

  • Randomize response options

  • Redirect links

  • Response validation (automatic)

  • Response validation (custom)

  • Use custom survey style template

  • Word import


  • Mobile friendly

  • Link to/from other surveys or websites

  • Restart a survey at a specific question

  • Free hosting on Sawtooth Software servers

  • Offline interviewing (CAPI)

  • Self-hosting


  • Real-time reports, download, and data management

  • Edit individual data records

  • Export data to Excel

  • Export data to SPSS

All Product Plans Include:

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The Purchasing Process

<p>Purchasing a Sawtooth Software license</p>

1. Select Plan & Request A Quote

2. Confirm Plan With Our Team

3. Receive & Sign Quote (Agreement)

4. Pay Invoice (Net 30, Check, Card, PayPal)

5. Download/Access Software

6. Do Market Research & Data Analysis!

Frequently Asked Questions

Can I pay monthly?

We only sell annual subscriptions. Please contact us if you have any concerns about the length of our subscriptions.

Can I transfer the license to another team member?

Each user of the license should have their own individual Sawtooth account. Account information cannot be shared but the administrator of the license can change which Sawtooth account is marked as a user. Research teams should consider our 5 or 10+ user subscriptions.

Do you offer academic discounts or reseller commissions?

Discounts are available to students or educators using the software for non-commercial use (see Academic Pricing). Reseller discounts or sales commissions are not available.

What forms of payment do you accept?

You can pay for our software and services with a check, an automated clearing house (ACH) direct payment, or a wire transfer. If your invoice is less than $13,000 USD, you may also pay with a credit card.

Can I change my plan?

You can upgrade your license at any point during the subscription. If you have any questions on what subscription would best fit your needs or concerning our renewals, please feel free to contact us.

How good is your free technical support?

Our problem-solving personnel will likely exceed your expectations. Our expert support team members not only answer technical questions about the software, but they can also give meaningful advice and point you in the right direction on your research.

Is training included with the purchase of a subscription?

Our technical support would be happy to help you get started on the software. We also have free resources on our website such as webinars, technical papers, and conference proceedings that you can pick and choose from. While not included in the subscription cost, attending workshops and the Sawtooth Software conference is a great place to learn the methodology and software.

What if I would rather have someone do the programming or analytics for me?

We have a highly-trained analytics team that is available for hire. Please contact them at to discuss your project or the in-depth assistance you may need for your own research.