Grid question

Introduction

Grid questions allow you to ask a series of questions in a table format. A common use for a grid question is to rate a list of items on the same scale, such as in this example:

A grid question asking respondents how often they perform simple tasks like shopping for groceries.

Creating a grid question

  1. Click any Add button.
    The survey authoring interface with the add buttons highlighted.
  2. Select the desired grid type from the list.
    The add menu cropped to show the two types of grid questions available.
  3. Enter question text.
  4. Enter text for each row.
  5. Enter text for each column.
    A grid question in authoring highlighting the three steps listed above.

Grid types

Discover has several grid options. Each type has its own special settings.

Single-select

Example of a single select grid.

Multi-select

Example of a multi select grid.

Set min/max selections per row

Designate the number of boxes (e.g., min and max checks) a respondent must check in each row. For instance, you might want to ask, “Please select two words that best describes various aspects of our brand.” To do this, you would enable the range settings and define both the minimum and maximum number of checkboxes per row, setting each field to two.

Define Range

If the question is optional but the range settings are activated, respondents must comply with the specified range (number of checkboxes) if they decide to respond. In the provided example, even if the question isn't required, if a respondent chooses one option in a row, they must either add another selection to fulfill the requirement of two choices or deselect all options to proceed to the next question. Completing additional rows is optional unless a selection is made in those rows.

Numeric

Example of a numeric grid.

Set number range

Specify a valid numeric range for respondents to input.

The software UI of a toggle switch set to on with the label of set number range.

If the question is optional and range settings are applied, respondents who opt to answer must adhere to the specified range. This means that if a respondent provides a value, it must fall within the defined range for them to proceed to the next question.

Allow decimals

Allow greater precision by allowing respondents to enter decimal values.

The software UI of a toggle switch set to on with the label of allow decimals.

When the setting is turned on, an input box is shown. When left blank, respondents can enter decimals and the limit is not defined. Add a value greater than zero to limit the allowed places. Because the value sets a maximum number, any number of decimals up to and including the value are allowed.

Left and right input labels

Include a label to the left or right of each input box. For example, you can include a “$” sign in the left-of-input label box for questions related to currency.

The software UI of two input fields asking for left and right of input labels.

Bipolar

Bipolar Grid

Bipolar grid, also known as semantic differential, resembles a single select grid but includes additional row labels positioned to the right of the radio buttons. This type of grid allows respondents to tell us where they fall on a scale between two polar adjectives such as fair/unfair or luxury/necessity.

Left and right labels are always linked together. This ensures when settings like randomize rows are applied, that the two opposites will appear next to each other.

Dynamic lists can only be used to define the left labels. This ensures that there will always be the same number of rows and that the bipolar opposites are connected.

Adding additional text to the bipolar grid labels can enhance clarity for respondents, especially those accessing the survey on mobile devices where the labels appear on top and bottom positions, not left and right. Incorporating indicators like (A) in the text given to left labels and (B) in the text for right labels as well as in the column text, can help respondents better understand the relationship between the labels and the corresponding adjective. This approach would improve the usability of the grid and facilitate more accurate responses.

Adding these indicators would produce the following:

Desktop view of a bipolar grid with items labeled A or B.

Mobile view of bipolar grid with items labels A or B.

Randomize all left and right labels

If enabled, randomly show the question as-is (left labels on the left, right labels on the right) or switch the right and left label columns (left labels on the right, right labels on the left). Columns labels and radio buttons will also swap to follow the labels.

Other settings

Require response

By default, when a question is added, it is marked as required. If you want to allow respondents to skip the question, toggle off this setting.

Randomize rows/columns

When this setting is toggled on for rows or columns, all items in the respective list will be randomized.

Mobile layout

The layout of the grid question adjusts dynamically based on the respondent's screen width. If the screen width is below 834 pixels (smaller than an iPad), the grid question will be split into multiple questions on the same page. This responsive design ensures better usability and readability for respondents across various devices

An example of how grid questions appear on a mobile device. Each grid row is split into a separate question with the options listed in the columns available to select from.